Phase One promote its IQ250 with MTB

High-end photographic equipment brand, Phase One, has chosen to promote its latest digital back (50 megapixels!) IQ250 with photographer Tim Kemple.
He shooted Kyle Strait and Tyler "T-Mac" McCaul with this overpriced material($ 34,990) and even made him undergo a crash test !
Let see the promotional video:

numeric back Phase One IQ250
by Lionel Morillon | News ยป Video | 1622 views
What do you think ?

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